Crisalli Ventures: Humanistic Value Creation

The Vicuña:
A Little Camelid

Swift, graceful and smallest member of the camel family.

Llama Guanaco Alpaca Vicuña.

Stand less than 1 meter at the withers and weight less than 50 kilos.

Lives in family-based groups as a result of their shy behavior.

The Vicuña: A Little Camelid

Swift, graceful and smallest member of the camel family. Llama Guanaco Alpaca Vicuña. Stand less than 1 meter at the withers and weight less than 50 kilos. Lives in family-based groups as a result of their shy behavior.

The Campesinos:
Of Peruvian Highlands

Campesinos are entrusted with Vicuña guardianship.

By tradition, the Andes people must respect the Vicuña.

Annual shearing is strictly controlled with ancient methods.

Loro Piana has invested in the Andean people and land for 30 years.

The art of weaving is a previous and timeless ancient local heritage.

Traditional brightly-colored garments are worn by campesinos.

The annual, ancient Chaccu celebration embody the culture.

The Campesinos: Of Peruvian Highlands

Campesinos are entrusted with Vicuña guardianship. By tradition, the Andes people must respect the Vicuña. Annual shearing is strictly controlled with ancient methods. Loro Piana has invested in the Andean people and land for 30 years. The art of weaving is a previous and timeless ancient local heritage. Traditional brightly-colored garments are worn by campesinos. The annual, ancient Chaccu celebration embody the culture.

The Chaccu:
Connecting History with Legends

Laws protect Vicuñas from being hunted or cruelly sheared.

Loro Piana is the prime leader of the cruelty-free sheering ritual called Chaccu.

The campesinos take several days to prepare for the traditional Chaccu.

A human chain and rope more than 2,000 meters guide the route.

Brightly colored cloth, bandoleras, prevent Vicuñas from changing direction.

Younger Vicuñas are immediately freed, never sheered.

All Vicuñas are treated with utmost care and sheared as quickly as possible.

Within minutes, they are freed to roam again.

All raw fiber is identified with a guarantee of thorough traceability.

The Chaccu: Connecting History with Legends

Laws protect Vicuñas from being hunted or cruelly sheared. Loro Piana is the prime leader of the cruelty-free sheering ritual called Chaccu. The campesinos take several days to prepare for the traditional Chaccu. A human chain and rope more than 2,000 meters guide the route. Brightly colored cloth, bandoleras, prevent Vicuñas from changing direction. Younger Vicuñas are immediately freed, never sheered. All Vicuñas are treated with utmost care and sheared as quickly as possible. Within minutes, they are freed to roam again. All raw fiber is identified with a guarantee of thorough traceability.

South America's Highlands

The longest continental mountain range in the world.

In spite of the lack of oxygen, Vicuña are fast movers.

Live in flocks spanning 3,800 to 4,800 meters.

Each Vicuña requires 1 hectare to survive.

They cannot be bred in captivity.

South America's Highlands

The longest continental mountain range in the world. In spite of the lack of oxygen, Vicuña are fast movers. Live in flocks spanning 3,800 to 4,800 meters. Each Vicuña requires 1 hectare to survive. They cannot be bred in captivity.

Coat & Climate

Lives in harsh conditions of mountain plateaus and steppes.

Outer hairs are coarse, under fleece is light and extremely warm.

Her natural shade helps her hide, blending into the mountain.

Feeds on scarce vegetation of low grasses in the Puna zone.

Coat & Climate

Lives in harsh conditions of mountain plateaus and steppes. Outer hairs are coarse, under fleece is light and extremely warm. Her natural shade helps her hide, blending into the mountain. Feeds on scarce vegetation of low grasses in the Puna zone.

The Fiber of The Gods

Vicuña fibers are the rarest and finest in the world.

Measuring <13 microns (Human hair is 30-40 microns).

Each animal only produces 120-150 grams of fiber every 2 years.

The entire population only produce 8,000 kilos every year.

It takes 1 week to dehair 1 kilo of fiber, equal to 4 Vicuñas.

6 adult Vicuñas are required to create a single sweater.

The Fiber of The Gods

Vicuña fibers are the rarest and finest in the world. Measuring <13 microns (Human hair is 30-40 microns). Each animal only produces 120-150 grams of fiber every 2 years. The entire population only produce 8,000 kilos every year. It takes 1 week to dehair 1 kilo of fiber, equal to 4 Vicuñas. 6 adult Vicuñas are required to create a single sweater.